For a moment, it looked like the story was over.
You may have seen the posts. The clearance messaging. The word “closing” appearing again and again.
We understand how that felt. For some, it sounded final. For others, it felt rushed - like a last chance that came too loud, too fast.
So let’s start with the truth.
Yes - Dr.Harness was close to closing.
This isn’t a marketing angle. It’s not a dramatic hook. The previous owners reached a point where continuing the business as it was simply wasn’t possible. Decisions were made under pressure. Inventory was released. Communication became urgent. What followed looked like an ending - and we understand why many of you perceived it that way.
But that wasn’t the whole story.
A pause doesn’t always mean the end.
Behind the scenes, conversations were happening quietly. Not about liquidation. Not about squeezing the last value out of a brand. But about whether Dr.Harness was worth continuing - properly.
We are the new owners of Dr.Harness. We didn’t step in to manage a shutdown. We stepped in because we believe this brand deserves a future. Hopefully a loud one. Not a rushed one. A thoughtful one.
What we believe Dr.Harness stands for
Dr.Harness has never been about urgency or fear. It’s about confidence. Intimacy. Intention. About pieces that aren’t worn for an audience - but for yourself. About design that feels personal, not disposable. About taking your time, not chasing “final chances.”
That’s the version of the brand we chose to continue.
What changes - and what doesn’t
Let’s be clear and grounded.
What stays:
-
The aesthetic
-
The focus on leather, structure, and detail
-
The idea of intimacy as something elegant, not loud
What changes:
-
Ownership
-
Decision-making
-
Long-term direction
We are not interested in running Dr.Harness as a permanent discount brand. We are not interested in repeating “last chance” narratives. We are interested in stability, quality, and rebuilding trust — step by step.
About the clearance
We want to address this directly. The clearance happened under the previous ownership, during a real crisis moment. We understand how it could feel manipulative or confusing in hindsight.
What we can say clearly is this:
-
We won’t frame clearances as endings.
-
We won’t pressure with fear-based messaging.
-
And we won’t ask you to make rushed decisions.
If there is ever a clearance again, it will be exactly that — nothing more.
Why your voice matters now
We didn’t step into this brand to dictate its future alone. Dr.Harness exists because of the people who wear it, gift it, photograph it, and make it part of their private lives. If we’re rebuilding — we want to rebuild with you. That’s why we’re asking you one simple thing.
Not to buy. Not to rush.
But to tell us what you think.
We created a short, honest survey - it takes about two minutes. (click the link, opens in new tab/window)
Your answers might directly influence:
-
future designs
-
product direction
-
communication tone
-
and what this brand becomes next
A quiet thank you
If you choose to share your thoughts — thank you. Not as customers. As participants.
Inside the survey and at the end we’ve left a small thank-you. Not a push. Just a gesture.
Because some things shouldn’t be rushed.
And some stories deserve the time to continue properly.
Fill up the survey here.
Dr.Harness
New owners. New chapter. Same respect.